Our mission is to provide customers around the world an access to the best of Israel goods, services, gifts, souvenirs and links. We achieve this by understanding Internet customers needs, researching industries and service providers, and showing customers and suppliers how the Internet can benefit them. We combine this knowledge with unique marketing, programming, and graphic design talents to create an exciting and user friendly web site that covers a full spectrum of the Holyland products and services.

Here are some of our site features

• Israel Direct .COM offers you access to exceptional Israeli goods, services, guides, jewelry, gifts, athnic food and holy items from a stroke of a keyboard. Here you will find unique hand crafted products all of which are outstanding values as gifts for either you or someone special to you.

• We are the only Israeli Shopping mall who offers money back guarantee. You can select any item from our shopping mall with the assurance that your satisfaction is our primary concern. If, for any reason, your purchase does not meet your expectations, return it with the invoice within two weeks for a prompt refund or exchange. We will always go the extra mile to ensure your satisfaction.

• We will make your online shopping experience as pleasant, easy and safe as digitally possible.

• We will ship our products to your loved one, a friend or a family member with a personal greeting message for no extra charge.

• Get ready to make some of the best deals on the Internet withour most innovative Online Auction system. It is easy, fun and exciting way to buy our unique products.

• Our Online Order Tracking system offers you an access to the status of your order(s), anytime any day.

• Sign up and start earn points for variety of activities ... visiting our Web site, joining the program, shopping our mall, bidding on auctions, exploring our Business Directory and Coupon Book, referring a friend ... just about anything. Points accumulate in your personal account and can be spent on any product or service offered in our online shopping mall. It is totally FREE to you!

• The Israel Direct Online Business Directory is an exciting new Internet service with a variety of useful features to benefit both users and businesses. Users are able to search for businesses by using one or more search types.

• Our Online Coupon Book is another exciting Internet service used similarly to the Business Directory. Users are able to search for coupons by using business name, business category or specific text.

• Place your Classified or Personal Ad in our free Classified Ads section. This section provides you a way to advertise personal items, products, or services for free.

• Our online payment system is secured and any credit information can be viewed only by us. We accept major credit cards, money orders and checks.